Since Levi Strauss invented the cowboys in 1873, the Levi's® have seduced and inspired several generations around the world and have earned their loyalty.
Levi Strauss was a pioneer with his brand of authentic originals: inventing the jeans was just the beginning. In all the nooks and crannies of Levi's® history, innovation and quality govern everything we do. This is how we have made history.
Our collections of denim garments and accessories are present in more than 110 countries, helping people from all over the world to express their personal style.
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